Those who consider that a VCieneral Election can he won and lost be a political halfhour of IV seem to me to be imagining things.
It is just possible that a very brilliant political showing on the eve of the poll might sway a significant number of votes. hut, apart from that. one must expect confusion. rather than decision, in the viewing mind.
The effect of TV is powerful. but vague arid evanescent. The rubbing-out process is Sc important as the immediate vividness. I would only expect a minority of the alreads intelligent) politically minded to come away with a permanent impression—and that will probably be to confirm their own political prejudices.
TV is certainly a factor in an election campaign. and it will probably high-light accidentals rather than essentials. But I doubt whether it will he at all decisive in the sense of leaving an impression strong and clea,r enough to dictate action.
MONDAY evening's programme on the power of the mind
over the body was an interesting example of TV defects and merits.
The subject was one to attract most viewers. because we are all more or less interested in ourselves and what makes its tick. But most of the time wee given over to a very pretentious way of demonstrating by scientific instruments what we all already know pretty well.
It served to tell the public that the new god. Science. has given its official approval to what commonsense and observation tell us. Then. nisi at the end. a doctor .graphically showed the extent to which the mind can dominate the body. e.g.. by causing the recurrence of scars and deep bruising when an experience of years before is recalled.
Here Was something quite fascinating. and not without its importance. say, in the phenomena of stigmatisation. few cases of which have been accepted by the Church.
Be dwelling for nine-tenths of the programme on the infant class, TV only allowed one-tenth for the normally educated. KB.