SIR,-With all Parochus Ignotus' remarks on the spiritual aspect and the efficiency of the pledge campaign I agree, but I must still query the need to employ a business firm.
If the prime aim is to induce spiritual motives for giving, it seems strange for a parish priest to delegate this task to an outside business man.
As to organisation, this is surely not beyond the power of the parish priest. In any ease. whether he or the firm takes charge, the burden of canvassing falls on the same body, i.e. the men of the parish. To the firm, of course, the parishioners pay a couple of thousand pounds, although doubtless the amounts they pledge would be the same whoever initiated the campaign. The scrutiny of parish accounts I take to be the item least requiring "expert advice". Five minutes' inspection must almost invariably reveal an urgent necessity for average weekly contributions to be raised from, say. seven pence to seven shillings,